Five Ways to Promote Your Ebook

You have done the background research and the writing and now you have an ebook all published. What is the next step? Promoting the ebook! While it would be great if we can follow the "build and they shall come!" exhortation, we all live in a competitive market place and unless you draw the attention of a likely audience, there is no guarantee that they will know that your ebook exists.

Here are five basic steps to promote your ebook:

1. Set-Up a Selling Page

You will have to create a selling page that is on-target. It is important to think specifically of the people most likely to buy your ebook. What will they be looking for? What information will capture their attention? What are the specific words they will use in a search? Make sure that your selling page uses these likely keywords and offers information that will explain why your ebook is unique and unlike any other book out there!

2. Support with a Blog

If a selling page is a static selling tool, a blog is a dynamic promotional tool. It offers you an opportunity to frequently update material with the right keywords to draw traffic. You can also use a blog to network with other bloggers and create a circle of influence. You can offer to guest blog and increase traffic to your site, which in turn will help promote your ebook.

3. Seek out Reviews

People like to hear from others who have read a book about whether an ebook is worth buying. You can offer promotional copies of your ebook to respected reviewers and ask for their feedback and use this in your selling page and blog. You can also look to network with other ebook writers or bloggers and create a mutually beneficial arrangement to generate reviews and feedback.

4. Socialize on the Net

Use all the social media tools at your disposal and invest the time to build up a following. You can engage with other experts in the field or offer tips as attention grabbers. This is going to be the wide net you cast to reach your target audience. Find ways to offer excerpts from your ebook and create organic links to your ebook promotional page to make sure that these folks find out about your ebook.

5. Sustain your Efforts

Promoting an ebook online is a multi-pronged effort. It seems different from going on tour to promote a book but it takes the same kind of time and effort and it is best to think of it as a virtual tour. You can create keyword-rich press releases for free sites or create related content for content sites, you can participate in online chat rooms or initiate discussion – the idea here is to get out there and make sure your name becomes strongly associated with your topic. A combination of these efforts will help increase visibility for your ebook and make a real impact on your ebook sales.